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About Us

Hi, We're Theory.

Most business origin stories start with a genius idea. Ours started with a rent payment.

We’re Kyle and Andrew, the co-founders of Theory Digital.

Theory didn’t come from a flash of brilliance. It came from a failed DTC brand, a website that slapped, and the realization that rent was due.


So, we went back to what we knew best - web dev - and started building Shopify sites for friends who were tired of clunky agencies and broken promises. Pretty soon, we saw the same thing happening over and over: great brands getting burned by bad dev.

That’s When We Had a Theory...

(Okay, a few.)

  1. You deserve a store that feels like your brand.

    And sells like hell. Anyone can stick a logo on a template. The brands that win? They tailor every detail.

  2. Building a brand should be fun - not frustrating.

    Growing pains happen but no one wants a bottleneck site. Your site should fuel momentum, not stall it.

  3. Great teams make great products.

    We move fast, sweat the details, and put your goals first. Fewer headaches. Better outcomes.

Where We Really Shine

Check Our Our Work Let's Talk

  1. Custom themes & redesigns

  2. Conversion-focused upgrades

  3. UX audits & dev retainers

  4. Lean, clean code that scales

Just smart strategy, thoughtful design, and Shopify-native builds - delivered by a team that gives a damn.

What Keeps Us Going?

We’ve been doing this for 10 years. We’ve seen platforms change, trends come and go, and agencies get bloated. But we’re still here - small on purpose, and building things we’re proud of.

Our ultimate goal? Help underdog brands punch above their weight class online, and stay scrappy while scaling.

That’s the Theory.

X

Kyle & Andrew