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“Theory focuses on what actually moves KPIs.”
Your No-Nonsense Shopify Partner
We keep things simple, smart, and fast. You’ve got a business to run and KPIs to hit. Whether we’re hopping into a quick project or scoping a full redesign, we keep you looped in every step of the way.
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Listen & Learn
Start with a call. End with a game plan. We kick things off by digging into your brand, your goals, and what’s been holding your site back. Every engagement starts with smart questions and sharp ears - not assumptions.
What We'll Cover
- What’s working (and what’s not)
- Tech stack + internal workflows
- Business & conversion goals
- Timeline + team structure
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Recommend & Roadmap
We turn insight into action. Based on what we’ve learned, we’ll put together a customized plan - whether it’s a dev-only sprint, a design overhaul, or a combo of both. No fluff, no agency-speak. Just the work that actually moves the needle.
What We'll cover
- UX/UI store sudit (via Baymard)
- Component recommendations
- Dev or design retainer setup
- Larger redesign or custom theme
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Build & Launch
Now we get to work. Your project lives in Figma, Notion, and Basecamp. We build in weekly sprints, stay async-friendly, and keep the back-and-forth tight so nothing slips. You’ll always know what’s in motion - and what’s coming next.
What To Expect
- Brand-tailored UX and design
- Clean, Shopify-native code
- Strategy built into each deliverable
- QA with real eyes and real devices
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Iterate & Scale
We don’t vanish after launch. If we’re on retainer, we keep things moving - new features, speed work, component refreshes, all the background dev magic. We act like an embedded team, tackling punch lists, tracking wins, and setting up what’s next.
What To Expect
- Design/dev hours as needed
- Direct access to the Theory team
- Priority scheduling
- Monthly check-ins (if desired)
Our Promise
The Theory Difference
We’re a no-BS Shopify dev team focused on building gorgeous, high-converting stores without the budget-busting agency drama.
- We don’t gatekeep our process
- We don’t slap your brand onto pre-made templates
- We build every store like it’s ours
The Theory Team
Our senior team has a proven track record scaling high-performance Shopify stores across fashion, beauty, CPG, and lifestyle. Always in house, always conversion focused.
Get Started
One-Off or Ongoing, We’ve Got You
We can hand off your site at launch, or stick around as your dev and design team on retainer, evolving your site as your business grows.
Ready To Chat?
Book a 30-Minute Discovery Call