Built to evolve - with proactive support long after launch.
House of XM is a women-owned experiential marketing agency creating immersive brand activations for clients like McDonald's, Sony PlayStation, and Heineken. Previously operating as Prime Marketing, they needed a new digital home to match a full rebrand and support their push into the US market.
A rebrand with no site to match - and legacy issues to solve along the way.
The previous Prime Marketing site was underperforming - slow load times and poor UX undermined a premium client roster.
Transitioning from Prime Marketing to House of XM meant a new domain, new brand, and new design - without losing the search equity they'd built.
The new site needed to support growth beyond Canada, with positioning and structure ready for a North American audience.
What We Did
Theory Digital partnered with House of XM to build a completely new site from the ground up - a full design and development build on Shopify, timed to a rebrand launch and funded through a government grant. The goal: a fast, bold site that reflected the energy of the brand and set up their US expansion.
A ground-up redesign to bring the House of XM brand to life online. Bold typography, black-and-yellow palette, and an experience-first layout that reflects the energy of their live activations.
Addressed the core issue from day one: speed. Built for fast load times, clean architecture, and a smooth browsing experience - a direct fix for the dysfunction of the previous site.
Preserved search equity through careful tag management during the transition from Prime Marketing to House of XM. Redirects, metadata, and indexing handle to protect existing rankings through the domain and brand shift.
Modernized contact and inquiry forms to support new business development. Streamlined the path from "interested brand" to "booked conversation" - the core conversion action for an agency site.
“Theory never treated us like a corporate client - it truly felt like we were in it together.”
The Results
