Why Edmonton brands choose Theory
Edmonton's eCommerce scene is growing fast — from established DTC brands to ambitious new entrants. What's in short supply is senior Shopify talent that actually understands conversion. We've built and optimized Shopify stores for Edmonton-based and Alberta-based brands across fashion, beauty, CPG, and lifestyle. Our team stays small on purpose: senior people on every project, in-house only, conversion-first thinking baked into every decision.